Basenote
2021 | Brand Identity, Packaging
Basenote is a high-end perfume boutique based in Saudi Arabia. It offers a selection of luxury fragrances as well as exclusive, custom-made compositions for its clients.
The Latin logotype is based on a serif typeface, with a subtle twist to the letters “b”, “n” and “t”, giving the logo character while reflecting the elegance of the perfumes. The geometric icons are derives from these letterforms, flipped and combined, with the addition of the Arabic dot. The Arabic logotype is carefully adapted from the Latin version, ensuring a consistent tone, character and visual identity across scripts.
The color palette, composed of two shades of teal and a contrasting shade of orange, reinforces the brand’s sober and timeless look. This is complemented by clean, minimal packaging that foregrounds and elevates the product.
Creative Direction: Unkoated | Laetitia Keyrouz
Graphic Design: Chiara Vincenti Zakhia
