Etère
2021–2022 | Naming, Brand Identity, Packaging, Social Media, Photography Art Direction
Etère is a lifestyle brand that offers a wide range of products and merchandise centered on self-care, mindfulness, and positivity. Conceived as a daily companion, the brand encourages presence and an appreciation for small rituals in everyday life.
The logotype is defined by the star above the letter "e", which becomes the brand's emblem. The visual elements are drawn from the logotype's letterforms and combined with organic shapes inspired by nature: water, sun, sky, star, and moon. The interplay of shapes, colors, patterns, and typography creates a versatile and dynamic visual identity.
The photoshoot concept places products among unexpected household objects, forming unusual yet balanced compositions that echo the brand's playful and mindful spirit.
Creative Direction: Unkoated | Laetitia Keyrouz
Graphic Design: Chiara Vincenti Zakhia
Photography: Francesca Matta and Lara Chahine
