Etère
2021-2022 | Naming, Brand Identity, Packaging, Social Media, Photography Creative Direction
Done at: Unkoated | Creative Director: Laetitia Keyrouz | Photographers: Francesca Matta and Lara Chahine
Etère is a lifestyle brand that offers a wide range of products, merchandise and retail that are meant to be used in everyday life. It is a message of self care and self love. It is a daily trigger to a mindful present. It is a hand picked companion and a spark of positivity - a reminder to enjoy the little things in life.
The logotype centered on the star on top of the letter "e" becomes the emblem of the brand. The visual elements derive from the letters of the logotype and are mixed with organic elements and shapes that are inspired by nature (water, sun, sky, star, moon...). The mixture between the shapes, the elements, the colors, the patterns and the typographic compositions creates a versatile and dynamic brand identity.
The idea of the photoshoot was to photograph the products surrounded by unusual objects found at home, forming strange but aesthetic compositions.
