Eyewa
2022 | Rebranding, Packaging
Eyewa is one of the largest and most trusted eyewear retailers in the Middle East, offering prescription glasses, sunglasses, blue-light glasses, and both color and corrective contact lenses.
The rebranding moves away from the original thin, rounded logo toward a bold and contrasting identity. The new logotype is dense and expressive, giving the brand a strong, confident character. Its Arabic adaptation mirrors the Latin version through a custom logotype, where the flipped letter "e" becomes the Arabic letter "و".
A bright and fresh color palette, featuring shades of blue, pink, and yellow, is balanced with a neutral grey. Through the bold logotype and typographic system, the identity feels outspoken and confident across all applications. Illustrations combining forms such as eyes, glasses, ears and hands are used selectively as supporting elements, adding a light, approachable layer when needed.
Creative Direction: Unkoated | Laetitia Keyrouz
Graphic Design: Chiara Vincenti Zakhia
