Jeedas
2022 | Brand Story, Brand Identity, Illustrations, Packaging, Object Design, Social Media
Jeedas is a gastronomic experience inspired by Latin American and Mediterranean cuisine. Based in Almaza Bay, Egypt, it blends Spanish seafood with mezze to create a distinctive cultural melting pot.
The rebranding aligns the restaurant with the aesthetic of its new location while preserving a sense of mystique. Research into the symbolism of marine and land animals informed the visual language, reflecting the cultural influences behind the menu.
The logotype features a reinterpreted Latin serif inspired by Mediterranean waves, supported by a marine-toned color palette. A sleek typographic system balances expressive illustrations, including mythical characters applied across space, packaging, and print, resulting in a playful yet cohesive identity.
Creative Direction: Unkoated | Laetitia Keyrouz
Graphic Design: Chiara Vincenti Zakhia
Interior Design: Nancy Badawi
