KLIA By Muriel A is a family-owned jewellery brand established in London by Serge Azarian, with the support of his mother, Muriel Azarian, who brings over three decades of expertise from the captivating landscapes of jewellery, from Beirut to Paris. From avant-garde creations to timeless classics, they collaborate with passionate designers and skilled suppliers around the world to curate pieces that celebrate individuality. They offer a diverse range of options, spanning from fine to fashion jewellery, each piece telling its own unique story.

The logotype is based on a sans-serif font, with a subtle twist on the bar of the letter “A”, which is slightly curved. The delicate simplicity of the logo reflects the timeless elegance of KLIA by Muriel A.