Lovescape Festival
2022 | Brand Identity, Illustrations, Packaging, Menu, Posters, Social Media, Signage
Lovescape Festival is an annual electronic music festival in Laqlouq, Lebanon, bringing people together each summer for new connections, experiences, and music.
The identity is playful and vibrant, featuring a custom logotype in two stylistic variations and a vivid color palette extended into animated organic patterns, giving the brand a lively, dynamic feel.
Illustrative icons enhance menus, wayfinding, and stage design. Inspired by the festival setting, they blend natural elements like mountains, clouds, animals, with camping elements like tents, vans, and foldable chairs. The brand celebrates harmony between contrasting themes: nature and isolation versus people and music, emphasizing the joy of coming together to create shared memories.
Creative Direction: Unkoated | Laetitia Keyrouz
Graphic Design: Chiara Vincenti Zakhia
