Lubda
2022 | Brand Identity
Lubda is a restaurant specializing in traditional Saudi cuisine. Its brand identity is anchored by a bold Arabic logo that blends traditional mastari calligraphy with modern, sharp edges. The warm color palette and culturally inspired icons draw from Saudi Arabia’s landscapes and heritage. An adjustable grid ensures versatility, enabling dynamic combinations of bilingual typography, icons and photography that celebrate Saudi culture and lifestyle. Lubda emphasizes locality while balancing tradition with a contemporary approach to Saudi cuisine, creating a visual identity that is both distinctive and deeply rooted in its cultural context.
Creative Direction: Unkoated | Laetitia Keyrouz
Graphic Design: Chiara Vincenti Zakhia
