Molo
2020 | Brand Identity, Packaging, Social Media, Uniform
Molo is an Indian restaurant in the heart of Riyadh, offering a riche selection of Indian cuisine reinterpreted through a modern lens. The visual identity is built on extensive research into traditional symbols and ornamental motifs, reimagined in a contemporary graphic language. Balance emerges through the interplay of thin and bold strokes, creating forms that feel both harmonious and expressive.
A palette of warm and cool tones reflects the restaurant's rich and welcoming atmosphere. Patterns extend and complement the logo across various applications, shaping an inviting visual language that supports the brand's identity.
Creative Direction: Unkoated | Laetitia Keyrouz
Graphic Design: Chiara Vincenti Zakhia
