No Hard Feelings
2021–2022 | Brand Identity, Packaging, Merchandise
No Hard Feelings is a lifestyle brand that encourages self-expression and authenticity. Produced in small batches using 100% organic cotton, its comfortable designs are made to be worn throughout the day. More than clothing, the brand represents an attitude—an energy that radiates outward.
The visual identity balances edge and approachability. The logotype it designed in three variations that form the foundation of the system, supported by bold typography, playful illustrations, and a vibrant color palette that translates the brand's message into a confident visual language.
The identity extends across merchandise and packaging—from garments to tags to bags—ensuring consistency and strong brand recognition.
Creative Direction: Unkoated | Laetitia Keyrouz
Graphic Design: Chiara Vincenti Zakhia
Photography: No Hard Feelings
