No Hard Feelings
2021–2022 | Brand Identity, Packaging, Merchandise
No Hard Feelings is a lifestyle brand that encourages its wearers to be unapologetically themselves and to wear their heart on their sleeve. Its collections are produced in small batches, using 100% organic cotton and comfortable designs meant to make anyone feel their best throughout the day. More than clothing, the brand represents an attitude—an energy that radiates outward.
The visual identity reflects this positioning, balancing both edge and approachability. The logotype is versatile, offered in three variations that form the foundation of the overall system. Bold typography, playful illustrations, and a vibrant, dynamic color palette translate No Hard Feelings’ message into a strong visual language.
The identity extends across merchandise and packaging—from garments to tags to bags—ensuring consistency and reinforcing brand recognition.
Creative Direction: Unkoated | Laetitia Keyrouz
Graphic Design: Chiara Vincenti Zakhia
Photography: No Hard Feelings
