Obao
2021-2022 | Naming, Brand Identity, Packaging, Launching Campaign, Social Media, PR Kit, Uniform, Installation
Done at: Unkoated | Graphic Design: Chiara Vincenti Zakhia | Creative Direction: Laetitia Keyrouz
Obao serves feel-good quality food without hassle or fuss. It is straight-forward, easygoing, and distinct, with excellent variety. Having a somewhat international blend of western and Asian cuisine, it stands as its own gastronomic experience. The brief was to create a fun, approachable and unique visual identity that caters to all ages, young and old.
The logotype is based on a sans-serif font with a twist on the counter of the letter B, which makes it edgy. The warm tones of the color palette reflect the idea of simple feel-good food served fresh and hot. The extensive illustration series complement the simple logotype, making the identity fun and versatile. The illustration style is a modern interpretation of the classic diner style food and experience, but is also inspired by comics.
Obao’s identity reflects a contemporary view of the culinary experience that somehow exists between the realm of fast food and luxury dining. It creates a quality comfort food experience while maintaining a sense of play and liveliness.
